Scopely Invests in Studio Auknow: What It Means for Mobile Gaming

Scopely's recent investment in Studio Auknow highlights the company's ongoing commitment to expanding its footprint in the mobile gaming sector. The investment comes from a firm that has been rapidly building a portfolio in the gaming industry, especially in regions like Saudi Arabia, where mobile gaming is witnessing unparalleled growth.

Why Did Scopely Invest in Studio Auknow?

This strategic investment aims to leverage the creative vision of Studio Auknow's founder, who previously directed the successful game Umamusume: Pretty Derby, which has garnered over 5 million downloads since its launch. According to a report from Newzoo, the global mobile gaming market is projected to reach $116 billion by 2024, making this investment a timely decision for Scopely.

What Is Studio Auknow Bringing to the Table?

Studio Auknow is expected to develop games that resonate with the same audience that enjoyed Umamusume. Research shows that games with strong narratives and character-driven stories tend to retain players longer, with a retention rate of 40% at the 30-day mark. As per the CEO of Scopely, Walter Driver, "Investing in Studio Auknow allows us to support innovative storytelling in mobile gaming, enhancing player engagement."

How Will This Investment Impact the Gaming Landscape?

Scopely's involvement with Studio Auknow could shift the dynamics within the mobile gaming industry. The investment aligns with Scopely's strategy of acquiring companies that can push the boundaries of game design and player experience. According to a recent industry survey, 67% of gamers prefer immersive experiences, which could be a focal point for Auknow's upcoming projects.

What Are the Key Takeaways from This Investment?

• Scopely has made a strategic investment in Studio Auknow, founded by the director of Umamusume: Pretty Derby.
• The global mobile gaming market is expected to reach $116 billion by 2024, indicating strong growth potential.
• Games with narrative depth can achieve a 40% player retention rate after 30 days.
• Scopely’s CEO emphasizes the importance of innovative storytelling in enhancing player engagement.

FAQ

What is Studio Auknow?

Studio Auknow is a newly formed gaming company by the former director of Umamusume: Pretty Derby, focusing on creating engaging mobile games.

How much did Scopely invest in Studio Auknow?

The exact figure of the investment has not been disclosed, but it represents a strategic move for Scopely in the mobile gaming sector.

Why is mobile gaming growing rapidly in Saudi Arabia?

Mobile gaming is expanding in Saudi Arabia due to increased internet penetration, a young population, and a cultural shift towards digital entertainment.